Many people have started expecting to find hotels and brands on Facebook. Once a facebook Page get created, anyone searching for the hotel using Facebook’s search tool (or any other search engine) can locate the hotel’s page or community. Social media platforms like Facebook act as influential one-to-many communications vehicle. Every time a hotel updates its status, the message will appear on the profiles of all other Facebook users who ‘Like’ the hotel.
Facebook also provides a powerful one-to-one communications vehicle. It’s easy to comment on posts and to send messages directly to users in order to establish relationships, answer questions and drive loyalty.
Facebook Pages present a grand prospect for hotels to market their services and specials directly to fans and their friends.
A 2010 social media survey revealed that Research Technologies showed that 60% of individuals who “Like” pages devoted to brands on Facebook are more likely to advocate the brand than those uninformed of the company’s presence within Facebook. The survey also concluded that 51% of Facebook fans indicated that they are more likely to buy after involving online.
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