Companies all over the world spend money like water for building a brand name that is unique, product-specific, and communicates effectively the essence of their company. Companies would not shy away even from spending thousands of dollars just for a logo that can make them stand apart in the market. Though few have realized the immense potential of web designing in the arena of brand building. Here, I would like to sketch out in brief, how an innovate web design can go a long way in building your brand name.
Just like your company logo, your website must carry the insignia of your company. The color palette is very important. Vodafone identifies itself with Orange, Facebook with light blue, Ginger with light green, so much so that when we think of these colors, the brand name sprouts in our mind automatically. If your brand markets itself with a specific color, then use the same color palette for the website as well.Companies are also character specific. Some build their brand name around reliability, some around safety, even others around fun. These specific characteristics can also be commuted easily into your website design.
Another feature that is highly significant in web designing is what emotions you want to convey to your audience. When floating your web design, just following the latest trends is not enough, also focus on the emotions, ideas and sensations you want your web page to represent.
Last, but not the least consistency is also very important. Right from your home page, till your landing page, the web site must follow a similar pattern. The web content, design, images and videos all must have a consistency, and must be in accordance with the brand that you want to build.
So, next time when you think of building a brand name in market, web designing is the place to start with.
No comments:
Post a Comment