Importance of Virtual Tours for Hotels

360 degree virtual tours are essential for any hospitality or tourism platform online. These interactive applications add value to any hotel’s or tourist interest’s website and ensure that website visitors have a value added experience while browsing. Virtual tours in the past have allowed web users to watch high quality moving imagery from some of the world’s most wonderful tourist spots such as the Louvre, Tate Modern, and much more. This trend of installing virtual tours which started with some of the key museums and city centres around the world, soon caught up with the hospitality and real estate industry as well. 

For hotels in particular, several such tours are used by businesses to facilitate preview for their guests. Some of them are simple interactive room plans or others which are more sophisticated full service virtual tours. In a basic virtual tour, web user would be able to see photographs of a room or property with arrows guiding them in the direction of other parts of the room that they may want to see. On the other hand, more refined and full serviced virtual tours are produced on special stitching software using a number of high quality photographs. The cost of equipments, software as well as services of a professional photographer add to the cost of the whole application and ends up making it more expensive than a simple virtual tour.      

It is estimated that the use of 360 virtual tours for hotels have sharply increased with the advancements in online communication technologies in recent years. Ever innovating mobile devices such as tablets, smartphones, and new operating systems have made it easier for users to consume the online content, including audio – visual feeds from anywhere and at anytime.

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