refers to the marketing of products and services over the internet including marketing done through e-mail and wireless media. This new era of internet revolution has opened up new boundaries and possibilities, both in the hands of the customers as well as for the business houses. The latest statistics reveal that India is among the top twenty countries with the highest number of internet users. This shows the scope of internet marketing in India and a high time for the companies to join this latest online bandwagon, if they have not already done so.Internet marketing is slightly a different way of marketing, as it is a combination of marketing concepts with the use of technology. To start off with this process, one has to develop a website wherein all the tools and techniques of internet marketing can be used. A few of these terms are mentioned below.
Search Engine Marketing (SEM): This is one of the principle tools used in online marketing where you can get your website noticed in various search engines.
Search Engine Optimization (SEO): This relates to the ranking of your web page with the use of relevant keywords.
Pay per Click (PPC): The ads are placed in such a way that the relevant users are directed to the webpage.
E-mail Marketing: It is the promotion done via e-mails. A lot of new database for the customers can be acquired in such a manner.
Banner advertising: It uses a third party website where your ad will be placed which will contain a link to your website. This is a nice way of attracting the customer traffic on your website.
Interactive Advertising: This is a method by which interactive forms of media applications are used to promote products online such as using the images, flash animations and so on.
Blog/Article Marketing: If you submit various blogs and articles in the online directories, you can generate traffic through the link that is placed on this article which again directs to your website.
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