Few items to keep in mind while setting up the social media channels:

Time to ignite your social media marketing intelligence:

1. Channels should be tagged with appropriate keywords

2. Link the channels back to your hotel website and vice-versa

3. Interlink the channels so that the hotel gains from cross-fertilization between the channels. There are apps and plug-ins available that can be used to interlink the channels. The benefit of interlinking is that a "new special offering" post on your blog automatically shows up on Facebook and Twitter. Any pictures posted on Flickr automatically show up on your Facebook account and MySpace page.