Social Media Starter Kit

Social Media Starter Kit
26th January, 2011

The SMO strategies would work well for hotels that currently do not have a social media strategy and want to dabble in social media without a significant investment. The main social media objectives for such hotels can include:

1. User Generated Content Channels -- Trip Advisor. If Trip Advisor is not your most effective channel, then determine your most influential channels (where you get a lot of guests from)
2. Facebook Profile.
3. Twitter profile
4. YouTube video channels
5. Flickr photo profile
6. Myspace profile
7. 1-page blog to post your articles and views

Hotel can set up each of these channels on their own without any external help or alternatively, they can use an outside agency or a consultant.