Have a look at some of the Advanced Social Media Strategies

For hotels that have already dabbled in the starter strategies for Social Media and have seen reasonable success through those strategies, you can take the more aggressive strategies and delve deeper into the social media world. Social Media Optimization Strategies for Lodging Industry we had discussed the advanced social media strategies. We divide the social media landscape into 7 different categories as per the chart below.
Use this link below to check out how to conduct advanced social media optimization across multiple social media channels.
Tracking Your Returns We have experimented with all of the strategies described in this article and have found good increase in the hotel's search engine rankings as well as online revenue. There are 2 different levels at which you can measure the success of your social media optimization strategies:

* Measuring Social Media Buzz

* Measuring Returns -- evaluating website leads and revenue generated

Although both the items above are related, there are different mechanisms for measuring the 2 goals. Keep on reading for more insights.