You own a hotel and you must be knowing the importance of setting up Social Channels...what to do after that?
The distinguishing action to take while in the process of social media optimization is to be actively involved in all important channels. The meaning of 'actively' could range from allocating a full-time resource to the initiative. More and more upscale hotels and brands are doing their best to manage the channels on a weekly basis.
The growing importance of Social media has given rise to a horde of search professionals trying their best to make their companies feel the presence on the social media platforms. Many are already busy setting up social channels in popular platforms. But the relishing the power of Social media is not just limited to being present in these medium. One need to be present in a consistent yet impressible manner. There are many ideas that can actually help you initiate conversations about you, your product, or your business.
The list of NOT-TO-IGNORE facts:
Rely on the user generated Content - Keep on monitoring the reviews being posted about your hotel once a week (many hotels have already hired experts to manage review sites like TripAdvisor on everyday basis). It has become extremely important to respond to any reviews that you think need a response. Management responses can turn a negative review into a positive marketing bullet.
Take Social Media Channels more seriously than ever - In the beginning aim the most popular ones like Facebook, myspace, and twitter. Later you can target all as part of the social media channels. Technically, it is the Twitter going round with excellent business opportunities as it is a micro-blogging channel. Across all these channels, the purpose is for the hotel to be part of a group that share common interests with the hotels and travel related topics. You can choose a community where all love to find destination information and market events. Make people aware of your good initiatives such as green, pet friendly concept etc. and then keep on interacting with the group and offer value. Join groups and friends on the channels who share a common interest with your hotel.
Make the discussions work for you - Discuss things related to your hotel destination, your special offers and facilities offered at your property. Every week you can discuss one attraction or things to do related to the location of your hotel. Talk about things or events happening in your market. If there is a conference or an event in your market, become a part of their social media club and offer specials and packages for the event and conference.You can also discuss any key initiatives at your property to indirectly propagate about it. Last but not the least...Keep your photos/ videos updated on Flickr and Facebook. Do not forget to post the hotel virtual tour videos on platforms like Youtube and Facebook etc.
The distinguishing action to take while in the process of social media optimization is to be actively involved in all important channels. The meaning of 'actively' could range from allocating a full-time resource to the initiative. More and more upscale hotels and brands are doing their best to manage the channels on a weekly basis.
The growing importance of Social media has given rise to a horde of search professionals trying their best to make their companies feel the presence on the social media platforms. Many are already busy setting up social channels in popular platforms. But the relishing the power of Social media is not just limited to being present in these medium. One need to be present in a consistent yet impressible manner. There are many ideas that can actually help you initiate conversations about you, your product, or your business.
The list of NOT-TO-IGNORE facts:
Rely on the user generated Content - Keep on monitoring the reviews being posted about your hotel once a week (many hotels have already hired experts to manage review sites like TripAdvisor on everyday basis). It has become extremely important to respond to any reviews that you think need a response. Management responses can turn a negative review into a positive marketing bullet.
Take Social Media Channels more seriously than ever - In the beginning aim the most popular ones like Facebook, myspace, and twitter. Later you can target all as part of the social media channels. Technically, it is the Twitter going round with excellent business opportunities as it is a micro-blogging channel. Across all these channels, the purpose is for the hotel to be part of a group that share common interests with the hotels and travel related topics. You can choose a community where all love to find destination information and market events. Make people aware of your good initiatives such as green, pet friendly concept etc. and then keep on interacting with the group and offer value. Join groups and friends on the channels who share a common interest with your hotel.
Make the discussions work for you - Discuss things related to your hotel destination, your special offers and facilities offered at your property. Every week you can discuss one attraction or things to do related to the location of your hotel. Talk about things or events happening in your market. If there is a conference or an event in your market, become a part of their social media club and offer specials and packages for the event and conference.You can also discuss any key initiatives at your property to indirectly propagate about it. Last but not the least...Keep your photos/ videos updated on Flickr and Facebook. Do not forget to post the hotel virtual tour videos on platforms like Youtube and Facebook etc.
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