Hotel Photography Service – A Picture is worth a Thousand Words!

Hotel Photography Services

A hotel’s website might be search engine optimized and holding forth the number one spot on a leading search engine. The website speaks of exceptionally amazing content, the PPC campaign is running remarkably well, the website brims with positive guest reviews and the property is engaging with travelers and prospective customers on all major social media channels. In short, the hotel is a leader and an online marketing pro. But why isn’t it bringing in more reservations? Maybe, it’s time you took a look at the photographs!

Recent studies have shown that photo gallery section of a hotel’s website receives an average of a whopping 97.6% ‘clicks’ from visitors who book online! Subconscious emotions are the second most powerful factor (after word-of-mouth and third party suggestions) in persuasive advertising and play a major role in influencing hotel guests in their decision process.

A major source of all hotel reservations streams in from online channels, guest reviews and attractive photographs being the two main factors. This is when professional hotel photography services comes into play. Travelers today, search and compare a number of hotels and then, zero in on a particular accommodation. Photographs depict the style, the hotel’s ‘character’ and the target group of guests. An image seizes people’s attention and exposes the ‘magic’ of the hotel to its guests. Beyond textual content, striking photographs create the first impression of the hotel for travelers and prospective travelers look online for visuals of what they will be served at the hotel.

The imagery presented online is the first tour a prospective guest takes of your hotel. So, conveying a thousand words, great photographs can make or break your hotel’s ‘character.’ Hence, it is of utmost importance that hotel photographs are enticing and do not distract the traveler with outdated styles, blurry images and poor lighting.