Pay-per-Click or PPC campaign is an important tool for any business that wishes to promote itself online. In the present age of a highly competitive hospitality industry, PPC campaigns can give a crucial edge to hotels who aim to increase their booking and subsequently their revenue. There is an ever increasing number of customers who use Internet to find and book hotels or flights on search engines such as Google, Yahoo or Bing. Pay per Click advertising enables hotels to display their advertisements on search engine result pages every time a keyword enquiry matches the set key words or phrases used in the campaign. This results in a greater exposure to the website of a hotel owner who utilizes a Pay-per-Click strategy in their marketing and promotion plan.
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| Hotel PPC Services |
A Pay-per-Click campaign is set up after a preliminary research for appropriate keywords, including alternate or misspelt keywords and phrases. Then these keywords are arranged in a group, followed by defining keyword bids and a survey of impressions and click-through-ratio with Key Performance Indicators (KPI). Through an effective Pay-per-Click campaign a hotel’s website can display simple text ads on search engine result pages as Google, Yahoo or Bing every time a potential customer types in a matching keyword or phrase in the search field. A hotel PPC campaign can result in dramatic return on investment even at a low advertising budget, which makes it an extremely efficient tool for promoting a hospitality business.
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